Global Business Communication Issues Essay Example | Topics and Well Written Essays - 500 words

Global Business Communication Issues - Essay Example To effectively market the products in every export territory, business enterprises must communicate in the local languages. The implications of such a requirement are that the business enterprises should translate their product information, business communications, and marketing collateral. To create communications that are relevant to the local market needs a translation that exceeds the domestic content is required. Therefore, companies must make their advertising copies incorporate the benefits that specifically meet the needs of the local buyers and product descriptions to comply with the local practices and regulations. Solving this communication challenge requires that international companies should have localization agencies in different countries. Another critical issue in the global business communication is that of using consistent product terminologies. There is a significant challenge for every manufacturer to ensure that the names of the components, products, and spare p arts are consistently used in every export territory. Lack of consistent product terminologies creates a problem in supplying the right spare parts or products. To address this problem, the international companies must develop databases of technical terms and products and provide the translations of these technical terms to the local distribution and marketing agencies. The global business enterprises should undertake a global terminology management to ensure the consistency of communication and avoid costly errors.