Market Research Fast Fashion - 1600 Words

Fast Fashion Brands By Sehee An ID: 376050211 Due Date: 8/09/2014 Background research and short explanation Although the global economic crisis has weakened consumer confidence there is a remarkable consumption phenomenon in fashion market. Fast fashion is a new word used in fashion scene to say that designs move from runaway speedily so as to take the latest fashion at Fashion Week in both the spring and the fall of every year. These trends are designed and produced fast and cheaply to enable the mainstream consumer to take benefit of contemporary clothing styles with a lower price. This concept of quick manufacturing at economical price is applied in large retail companies such as Zara, HM, and Topshop. The†¦show more content†¦It is a summary of the result below. First, fast-fashion brand have five factors of their personality: Interest, Initiative, Sense, Creativity, Competitive price and Quality. And the brand personality gives sense of cultural, symbolic and practical unity to consumer. Methodology Secondary Research It will be taken from articles which are relevant to subject of this report, Fast fashion brands, on the internet as a secondary research. The articles will be about the perception of fast-fashion brands for many young girls. And I will determine the state of fast-fashion market in Sydney by using latest news articles. Primary Research A Survey will be my primary research. It can be available to get the information that I want to know from respondents more accurate one with survey. A survey will be accomplished objectives which find out consumers’ perception about fast-fashion around in city such as TAFE college, some cafes and shopping centres. *Include discussion about your sampling include details of time and place etc. Random sampling will be used in my primary research. Random sampling means that the way of taking one group’s sample without different intent for a sample survey and a statistic survey (Zikmund 2010 p234) Each of consumers has different experience, perception and evaluation of the brands so that It is suggested that three brands to focus group in order to get the averageShow MoreRelatedZar A Business Strategy And The Brand Image1706 Words   |  7 Pagesthe world is currently locked, one would be forgiven to expect that fashion is the last thing on people s mind, especially the young and the middle-class. This is a population considered as low income and would spend much of their finances in other needs rather than fashion. However, Zara, a Spanish retail fashion giant, has achieved just that by providing clothing and fashion at an affordable price for those conscious of fashion. Zara has made a business out of promoting people to wear fashionableRead MoreStrategy of Zara Bu rberry1298 Words   |  6 PagesCONCLUSION: COMPARISON ZARA VS BURBERRY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 REFERENCES.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Introduction ABOUT ZARA†¦ Zara started operations in Spain in 1975, and now operates in 74 countries worldwide. Zara is one of the largest international fashion companies and it is owned by INDITEX, one of the world’s largest distribution groups. Their unique business model includes design, distribution, production and sales and they do all this through their retail network, where they think the customerRead MoreZara, The Owner Of Zara1469 Words   |  6 Pageshas been extremely successful in the fashion industry throughout the entire world. The first US store opened in New York City in 1989 and Zara has been expanding continuously. The first logistics center for Zara was built in 1984 and encompassed about 10,000 square meters. The founders, Amancio Ortega and Rosalia Mera, prides the company on the idea of fast fashion which incorporates a distribution system that needs to keep up with the continually changing fashion trends. Zara has created a veryRead MoreZara Is A Modern Day Fashion Business Model960 Words   |  4 Pagesmodern day fashion business that takes an unconventional approach in their business model. Zara is one of the largest international fashion companies which belongs to the distribution group called inditex. They sell well made relatively cheap pieces of clothing that is always cut according to the latest fashion designed. Their customers are the heart of their designs, productions, distribution and sales. Just like all fashion companies, their primary goal is to be the number one fashion retailer.Read MoreThe Retail Giant Of Zara Essay1351 Words   |  6 PagesThe retail giant Zara have proven that utilizing all resources and different management techniques branded the store as a fashion empire. However, Zara has been named one of the most profitable retailers in the world. Zara has expanded and is operating stores all over the world which makes the retailer global. The philosophy beh ind the retail giant is immersing new fashion fast. Furthermore, Zara focus is producing high-end quality clothes through creativity. The retail giant uses a rapid responseRead MoreZara vs H M - Competitor Analysis1655 Words   |  7 Pages ROLL NO.: 16 Zara is a flagship brand of the Spanish retail group, Inditex group. Inditex is the worlds largest fashion group, which owns other fashion brands such as Pull amp; Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, Lefties and Uterqà ¼e. It was founded in 1975 by Amancio Ortega, when he decided to expand his factory in ArteixoRead MoreCarbon Emissions And Its Effect On The Environment1733 Words   |  7 Pages8. Risk management The most frequent activity in supply chain is to manage product procurement; supplies means a process from manufacturer to have inventory and to meet the market demand. The purpose to supply is to use the lowest cost but provide fast, accurate and stable delivery date to respond customers orders. In the supply chain, Possible risks include In the supply chain, supplier and manufacturer could meet such as supply risk, strategic risks and operational risk. The main risk comes fromRead MoreDelivering Sources of Value (channels) To what extent does the organisation use multiple channels1400 Words   |  6 PagesAffordable prices for the latest and most trendy fashion – ‘Fast fashion’ Zara offers high fashion products which are comparable to competitors such as Raoul and Marc Jacobs, but at a more affordable rate. For example, prices start at $30 during sales peaking at over $500 for the uppermost fashion range. This allows Zara to effectively tackle its target market of individuals who are young, sensitive to prices, and motivated by new and upcoming fashion trends. Basically, Zara’s competitive advantageRead MoreClothing and Zara923 Words   |  4 PagesCustomer-Based Brand Equity (CBBE) (Keller, 2008) Salience Zara is a well-known and ranked number one clothing brand in Spain, and it is the brand chain store of the Inditex Group owned which ranked number three in the world (INDITEX Group, 2012). Zara used fast fashion model – limited and variety. Zara resist a trend within the worldwide industrial- product manufacturing in low-cost area. That prove its product has a certain quality. Related to fast fashion, Zara has asserted that it onlyRead MoreRetail Market And Financial Strategy1522 Words   |  7 Pagescompany’s edge over its competitors. I will explain how the company’s fast fashion retail is becoming a threat to other companies with the same type of products such as Zara and HM. These companies should be worried because Forever 21 is faster and cheaper, it s expanding its consumer base, and it s fighting with the competitors head on. I will discuss exactly how Forever 21 is planning on being the number one fast fashion retailer in years to come, and how the pla cement of the stores is an important